{"title":"New Products","description":"","products":[{"product_id":"diningmat-blush-charcoal","title":"Reversible Cat Dining Mat - Blush\/Charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eEnhance your feline's mealtime with our luxurious, double-sided vegan leather placemats. Each mat features two elegant colours, perfect for switching styles with the seasons. Designed to keep bowls stable and prevent mess, these slip-free mats are effortless to wipe clean, safeguarding your floors from food, water, and spills. Available in a variety of chic, seasonal shades, they add a touch of sophistication to any cat's feeding area. (Note: Bowls are for illustrative purposes only and not included).\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":49397066662161,"sku":"PPDN-DM-BC","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-blushcharcoalfeedingmatlisting-2469630.jpg?v=1776851530"},{"product_id":"double-dining-bowl","title":"Ceramic Dining Bowl - Elevated","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s the Pryde Dining Bowl - Elevated!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe wide and shallow design of our Elevated Dining Bowl was carefully crafted to help prevent whisker fatigue, so your kitty can enjoy the most sophisticated of mealtimes without any whisker stress or overstimulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnd with the elevated height, this means your feline friend’s comfort is better protected against vomiting and neck strain, whilst the raised design helps to aid digestion too. Particularly ideal for our more mature kitties with more limited flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOffer your kitty the most cultured and premium dining experience, without detracting from your home decor. Because who said feline mealtimes had to be messy?\u003cb id=\"docs-internal-guid-bbaed9f5-7fff-f20b-d4db-e2fa5d906ae9\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":49397288632593,"sku":"PPDN-BL-DBL","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-doublediningbowlheroimage1white-5750692.jpg?v=1776851532"},{"product_id":"handmade-wool-felt-cat-balls-x-5","title":"Claw-some Felt Wool Balls (Set of 5)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur 100% felted wool balls are more than just toys—they're your cat’s next obsession. Handcrafted with love by Fair Trade artisans, each ball is uniquely made to ensure a durable and engaging play experience for your feline. These soft, yet durable balls are designed for your cat to grip, throw, and chase, tapping into their natural hunting instincts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe beauty of these wool balls lies in their versatility. Whether your cat prefers independent play or interactive fun, these balls deliver endless entertainment. And with their eco-friendly nature, you can feel good knowing your purchase supports both sustainability and artisan communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach set includes 5 balls in a random mix of Oatmeal and Charcoal colours.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":50581578285329,"sku":"PPTY-FB-5PK","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-01feltballsetsherooption1-7156323.jpg?v=1776851541"},{"product_id":"furnomenal-fur-remover","title":"The Fur-nomenal Fur Remover","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSay goodbye to fur build-up on your beloved Pryde Pets Cat Climbers with our innovative Fur Remover! Designed specifically to clean the soft, 100% recycled PET felt of our climbers, this ergonomic tool glides effortlessly, lifting fur and dust without causing damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNot just for climbers, this versatile cleaner works wonders on furniture, carpet, and fabric too! With four unique silicone edges for tailored cleaning, and a stylish matte wood finish that feels as good as it looks, the Fur Remover makes cleaning quicker, easier, and surprisingly satisfying.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePackaged in a reusable eco-friendly calico drawstring bag for easy storage, it’s the purr-fect addition to your cat care essentials.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":50879321768209,"sku":"PPAC-FR-BLK","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-1-79ca923c-7bf3-4856-b67b-dd4c65eb09a1-9491335.png?v=1776851593"},{"product_id":"pounce-orb-treat-sensory-enrichment-ball","title":"Pounce Orb - Treat \u0026 Sensory Enrichment Ball","description":"\u003cp\u003eSome cats hunt. Some stalk. Some need a reason to get off the couch. The Pounce Orb gives them all one.\u003c\/p\u003e\n\u003cp\u003eMade from 100% recycled plastic bottles - the same material as our Cat Climbers and Cubes - this felt enrichment ball is built to engage your cat on their terms. Load the treat holes with your cat's favourite reward (our freeze-dried singles are a perfect fit), and as it rolls, the treats tumble out. Just enough unpredictability to keep them working for it.\u003c\/p\u003e\n\u003cp\u003eThe central loop attachment means you can add a fly, feather, bell, or any sensory toy your cat already loves - turning a treat puzzle into a full sensory experience. Smell, sound, movement, reward. All in one.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":52607421677841,"sku":"PPTY-TRB-GRY","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-catballwhitebg-9117491.png?v=1781313023"},{"product_id":"charcoal-cat-cube","title":"Modular Cat Cube (Charcoal)","description":"\u003cp class=\"p1\"\u003eThe Cat Cube is our no-drill alternative for design-led cat homes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCrafted from the same dense recycled PET felt as our award-winning Cat Climbers, each Cube is durable, scratch-resistant and engineered to hold its shape over time - even in active, multi-cat households. The thick structural panels naturally dampen sound, creating a calm, enclosed environment where your cat can rest, observe and feel secure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe perforated side panels are intentionally designed to allow your cat to see out without feeling exposed - a subtle detail that supports their natural instinct to observe safely from within.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFully modular, each cube works beautifully on its own, or connects seamlessly to form vertical towers and horizontal tunnel systems. Optional openings in the top and base allow cats to move between levels when stacked, encouraging climbing, exploration and play.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt assembles in minutes with no tools required, and breaks down just as easily for travel, rearranging, or when guests a rrive.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with one. Build your system over time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned and Made in Australia. Built to last. Made to grow.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":52607426560273,"sku":"PPBE-CHA-CC1","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-3mix-ls01-3570453.png?v=1776851537"},{"product_id":"freeze-dried-cat-treats-diced-salmon-50g","title":"Freeze Dried Cat Treats - Diced Salmon (50g)","description":"\u003cp\u003eThe one they’ll do anything for. Salmon’s rich, distinctive scent makes it one of the most engaging treats you can offer - ideal for encouraging exploration, rewarding playful behaviour, or sharing quiet moments that are entirely about them. Freeze-dried to retain omega-3s and DHA. Made from 100% salmon. Single ingredient, nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53262515470609,"sku":"PPTR-FD-DS50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-9-c04fbe20-c542-4ecd-9022-73f274855c46-6982395.png?v=1776851529"},{"product_id":"freeze-dried-cat-treats-chicken-hearts-50g","title":"Freeze Dried Cat Treats - Chicken Hearts (50g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe treat that brings them running. Freeze-dried chicken hearts are small, intense, and impossible for cats to ignore - perfect for hand-feeding, rewarding curiosity on a new Cat Climber or Cube, or deepening the bond between you and your cat, one moment at a time. Made from 100% Australian chicken hearts. Single ingredient, nothing added, nothing hidden.\u003cbr\u003e\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53262528086289,"sku":"PPTR-FD-CH50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-freeze-dried-treats-diced-chicken-packaging-front-1769209.png?v=1776851589"},{"product_id":"freeze-dried-cat-treats-whole-mussels-50g","title":"Freeze Dried Cat Treats - Whole Mussels (50g)","description":"\u003cp class=\"p1\"\u003eSome cats need a little extra encouragement. Whole freeze-dried mussels deliver an aroma cats find hard to resist - making them ideal for coaxing a hesitant cat onto a new Cat Climber or Cube, encouraging confident movement, or creating moments your cat associates with you. Naturally rich in glucosamine to support joint health, and low in fat for rewarding more often. Nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53262533689617,"sku":"PPTR-FD-WM50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-7-4b3aa7a0-e727-456a-87a2-c868aa41a0e6-7523581.png?v=1776851588"},{"product_id":"freeze-dried-cat-treats-diced-beef-50g","title":"Freeze Dried Cat Treats - Beef (50g)","description":"\u003cp\u003eFor the moments that matter. Beef is a high-value treat cats respond to fast - rich aroma, satisfying texture, and a flavour that keeps them coming back. Ideal for hand-feeding, enrichment sessions with a Cat Climber or Cube, or creating daily rituals your cat looks forward to. Made from 100% Australian beef. Single ingredient, nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53262538113297,"sku":"PPTR-FD-DB50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-8-8881ba16-dc8c-48ce-bbb2-710b61dba8c8-1457655.png?v=1776851588"},{"product_id":"freeze-dried-cat-treats-chicken-breast-50g","title":"Freeze Dried Cat Treats - Diced Chicken Breast (50g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe one that never misses. Chicken's mild, familiar scent is endlessly appealing - the kind of treat that reliably draws them close, makes a training moment feel effortless, or simply gives you something to offer when they deserve a little extra. Freeze-dried to preserve high-quality protein and B vitamins. Made from 100% free-range Australian chicken breast. Single ingredient, nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53411338027281,"sku":"PPTR-FD-CB50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-6-95720af8-91af-4f3e-9d49-904eb25e8edf-5459847.png?v=1776851588"},{"product_id":"freeze-dried-cat-treats-diced-turkey-50g","title":"Freeze Dried Cat Treats - Turkey (50g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe calm-down treat. Turkey is one of the highest natural sources of taurine - the essential amino acid cats genuinely can't live without - plus B vitamins and selenium that quietly do a lot of work. Rich enough to be interesting, gentle enough for sensitive stomachs. Freeze-dried to lock in nutrients and flavour. Made from 100% Australian turkey. Single ingredient, nothing added, nothing hidden.\u003cbr\u003e\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53411349135633,"sku":"PPTR-FD-DT50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-7-73136d22-51d1-4243-ad0e-48fb520107c7-1874895.png?v=1776851535"},{"product_id":"freeze-dried-cat-treats-diced-lamb-50g","title":"Freeze Dried Cat Treats - Diced Lamb (50g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRich, deeply savoury, and hard to ignore. Lamb's bold flavour profile makes it one of the more compelling treats you can offer - perfect for the moments when you really want their attention. Packed with iron, zinc, B12, and a complete amino acid profile including taurine, it delivers serious nutrition alongside the indulgence. Freeze-dried to preserve everything worth keeping. Made from 100% Australian lamb. Single ingredient, nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53411355787537,"sku":"PPTR-FD-DL50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-5-584eb981-f930-4c0d-940a-f1dea5e084b3-1054989.png?v=1776851588"},{"product_id":"freeze-dried-cat-treats-diced-kangaroo-50g","title":"Freeze Dried Cat Treats - Diced Kangaroo (50g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAs Australian as it gets. Wild-harvested and free-roaming, kangaroo is one of the leanest red meat proteins available - exceptionally high in iron, zinc, and B vitamins, with no antibiotics, no hormones, and nothing farmed about it. For cats who've never tried it, it's a genuinely novel protein, which makes it ideal for sensitive types or just for keeping things interesting. Freeze-dried to retain every nutrient. Made from 100% Australian kangaroo. Single ingredient, nothing added, nothing hidden.\u003c\/p\u003e","brand":"Pryde Pets","offers":[{"title":"Default Title","offer_id":53411355885841,"sku":"PPTR-FD-DK50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/9112\/8081\/files\/tinyimg-8-bc920ce2-c0ca-43db-b678-6b43eb10404a-4849281.png?v=1776851536"}],"url":"https:\/\/prydepets.com\/collections\/new-products.oembed","provider":"Pryde Pets","version":"1.0","type":"link"}